A snack worth telling tales about.
Spark Tales started at a kitchen table, with two parents, a pile of snack labels, and one stubborn question.
Why is the fun snack never the good one?
Our kids loved the little cheese crackers shaped like animals. We loved that they were quiet in the back seat. What we did not love was the back of the bag: cheese powder, seed oils, and barely a gram of anything good.
So we set out to make the snack our kids already begged for, but with real cheddar baked in and the protein, fiber, and calcium we actually wanted them eating. Same crunch. Better story.
Meet the founders
Helene spent her career making family food brands work — CMO at GoGo squeeZ, GM at Flamingo/Harry's, Chief Sales & Strategy Officer at Nuts.com, with roots at Kraft Heinz.
She's also a mom of three who has packed thousands of lunchboxes and post-practice snacks. She knows exactly what parents check on the back of a bag, and what kids reject at the bottom of one.
Dennis is a brand builder and innovation leader across food and wellness — Danone, GoGo squeeZ, Sabra, and Ithaca Hummus.
Not a parent himself — but a newly married, proud fur dad and an unapologetic big kid at heart. He lives to disrupt tired categories and build brands that are actually fun, not just tolerated because they are “good for you.”
OUR PROMISE TO PARENTS
If we would not hand it to our own kids, it never makes the bag.
Real ingredients, honest labels, zero junk. Every single time.
What we bake by
From cheddar to characters
Four steps, no shortcuts.
Then the crew showed up
Six characters, each with a cheesy personality of their own. They turn a snack into a story kids want to collect.
Come write the next chapter
Pick your crew, set your schedule, and let snack time become the best part of the day.
Build my box →